BACKGROUND:
Widge Corp became the market leader in snack foods after acquiring a rival company, Company W. Their management style and business decision-making differed. Employees at Widge Corp collected relevant data and through statistical analysis used this information to draw conclusions and make appropriate recommendations. Company W tended to rely on the experience and judgment of its managers. For the time being, both companies are being managed separately, but within the next twelve months they will merge all management, processes, and accounting. You work for Company W and are a little nervous about this new way of working, but realize that you need to be able to present issues and recommendations with statistical verification to the Widge Corp executives. You will also introduce and employ statistical analysis to the senior management of Company W’s various departments such as Marketing, Sales, and Production. Part of your job will be to educate Company W. as well.
ASSIGNMENT:
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
A high-end market research firm has contacted your boss and is trying to sell some business to your organization. Upper management does not want to appear incompetent, so they have asked you to research and explain three major ways multivariate statistics are used in a business.
Research the Library and provide at least 1 example of how a real company has used the following multivariate technique: cluster analysis. Companies that provide statistics software websites and market research firm websites usually include case studies and customer testimonials. Provide an explanation and including a company that uses it.

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