Write a 1,050- to 1,400-word paper in which you research the current customer base, consumer behavior, demographics, psycho-graphics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service.

Identify the ideal target market for your Learning Team’s selected product or service. Include the following:

• Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.
• Estimate the size of the market and estimated penetration percentage.
• Create an initial marking positioning statement based on your current research.
• Provide justification for your answers.