My Product is called the Rassins Tacky cell phone. See other attachment for info about my company. • First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors? • Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion. • How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense? Video Segment Reference: Tribus. (2013, May 6). What is integrated marketing? [Video file]. Retrieved from https://youtu.be/k6WF0O1Mnvk. Please make sure that you answer all of the above questions. Attached is company overview.