What were Crocs’ operations objectives in the footwear industry, and how did these change as the company grew?

Individual Assignment: Group Case Study Project:Each week, as you consider the Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage case study, you will have two Group Project assignments to complete. One will involve a Group Discussion and the other will be an Individual Assignment. The information from both parts will be used for your final Group Case Study Project.

The Individual Assignment in each week will help you to focus your analysis of the case, apply course concepts, and accomplish the course Learning Objectives. You and your group members should discuss the best answers to the question or questions presented. Each member of the group is required to post a response to the assigned questions in the Group Discussion Board.

Read the Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage case study in your course text. (See Attachment) After reviewing the information in this case study and the Learning Resources for this week, complete the following:

What were Crocs’ operations objectives in the footwear industry, and how did these change as the company grew?What key operations decisions helped Crocs develop a competitive advantage over other shoe manufacturers?Briefly describe Crocs’ supply chain. What innovative ideas did Crocs integrate into its supply chain model to reduce costs and improve efficiency?