It is the specific learned norms based on attitudes, values and beliefs. Often as economic gains are achieved attitudes change, workers often do less work when incomes are raised. We value the many subcultures that exist in our society and believe in an individual achieving their goals. Japanese culture also regards individual space as something that should be maintained at all times and that hand shakes should be weak with a nod of the head and downcast eyes. They place high value on seating and will seat people according to their rank.