Industry issue An industry issues is an phenomenon or pattern that can be recognized in an particular industry and that needs to be researched in that particular industry or benchmarked with another industry. 2. Assessment The assignment The students are required to produce an individual research proposal for their thesis. The research proposal should follow at least contain: 1. Introduction containing the context of the research, the problem analysis or management issue 2. Research objective, Research framework and Research questions. 3. Literature review about the topic and the used theoretical framework, plus a definition of concepts. 4. Research Methods including the research strategy, data collection method and quality criteria for the research.