Author: joyce

Analyze a print advertisement to determine what strategies are involved in selling a product.

joyce October 23, 2015
Requirements:
• Length will be a minimum of 3 sides of A4 when typed.
• You will work on three drafts. These will all be typed.
• Use 12 point New Roman font and double-space your essay.
• Leave 1” (2.5cm) margins top, bottom, left and right and staple your work in the top left hand corner. Supply a plastic folder (side-opening).
• Type your personal details in the top left corner of the front page (full name, ID number, course, section, date of submission).
• Provide a suitable title for your essay and center it on the first page after your details.
• Provide an outline and a Reference page. (Use APA formatting)
• Your essay should be carefully proofread and checked for typing and other errors before submission.

Analyze a print advertisement to determine what strategies are involved in selling the product.
Choose a recent advertisement for any product from a current magazine, newspaper, or the Internet, and examine it carefully to see how and why it appeals to its target audience. Consider what lifestyle choices are being presented along with the product or service being offered. Deconstruct the persuasive techniques. Then, form your own analysis of how that advertisement achieves its manipulations of a particular audience, and support your evaluation of it.

Focus:
• Formulating an original thesis
• Describing a message to make analysis meaningful to one’s audience.
• Using analysis of a primary source to produce thoughtful and interesting content.
• Interpreting and explaining the persuasive power of a message.
• Supporting controlling ideas with sufficient detail from a primary source.
• Using a secondary source as a tool for analysis.
• Demonstrating an ability to analyze.
• Addressing an audience.
• Expressing ideas clearly and coherently.
• Revising based on teacher/peer comment and self-evaluation.

Points to Consider:
• Where was this advertisement found? Who is the audience for the ad? What are the underlying assumptions of the advertisement?
• How does the advertisement that you have selected achieve its purpose? What is the main message? Is the appeal directed at a particular age group?
• Why is it visually compelling or attractive? Is there a photograph, photomontage, illustration or cartoon? Has a celebrity been used in this particular campaign? If so, do you think the use of the celebrity endorsement will be successful in encouraging the target consumer to buy the product? Why? Why not?
• Is the language of the text memorable? Are there any linguistic features such as puns, rhyme or alliteration? Are there any metaphors or is there a joke? Is the language arresting, using ploys like sex, humour, fantasy, surrealism or fear to capture the observer’s attention?
• Is the layout done in a particular way? Look at font size and colour, underlining, bold type and background. Where is the key message located in relation to the illustration?
• What is particular about the language use? Does it seem fair and reasonable for the product concerned? Is there a logo, a brand name, a motto, a web address or other information? What overall effect does this give?
• Does the advertisement perpetuate any stereotypes? How? Does it define beauty (either masculine or feminine)? Does it encourage unhealthy habits? Does it magnify or exaggerate the importance of
material possessions?

Steps in the Process:
1. Discuss your advertisement with a peer in class and brainstorm ideas about the advertiser’s persuasive strategies and assumptions about the target audience.. Read this assignment sheet again and make sure that you understand the task, purpose and audience.
2. Prepare a short oral presentation about the features of this advertisement and your response to it. Share your analysis with your group in class.
3. Write your first draft.
4. Re-draft carefully, taking into account the advice given and comments made. Proofread carefully before resubmitting.

Required Reading: (You will find these in Course Documents of Blackboard)

“You and Your Shadow” by Seth Stevenson

Schrank, Jeffrey. The Language of Advertising Claims. Retrieved
September 6, 2005 from The Academic Homepage of John B.
Pagdgett

Inflation and Government Economic Policies

joyce October 23, 2015

Inflation is a measure of how prices have changed over time. If prices are changing due to inflation, each dollar spent will buy less.
In order to answer the questions below, go to the following website: http://www.bls.gov/cpi/

Questions:

What is the Consumer Price Index (CPI)? How has the CPI behaved since the year 2000? What have been the causes of these changes? In your response, include a graph of the CPI for this period and cite your source.
What is the Producer Price Index (PPI)? How has the PPI behaved since the year 2000? What have been the causes of these changes? In your response, include a graph of the PPI for this period and cite your source.
What is the Consumer Expenditure Survey (CE)? How has the Survey behaved since the year 2000? What have been the causes of these changes? In your response, include a graph of the CE for this period and cite your source.
What do the measures above tell us about consumer behavior? Have incomes changed enough to offset the inflation since 2000? What can we predict about future inflation?
What are the implications of these measures for government economic policies?

Confidentiality and security of personal health information

joyce October 23, 2015

For this course project, you will complete a PowerPoint presentation and a paper. The presentation is to represent a simulation of a training or in-service that you present to employees who you are responsible for supervising in an HIM department. You will also contact an HIM director in your local area to discuss planning your presentation and to mentor you through it.

The presentation should be, at a minimum, 10 slides and should include at least two visual aides, such as a picture, table, or chart. Sound is optional.

The paper should be 3–5 pages in addition to the title page, abstract, and references.

See attached word document for more details, due dates, etc…

Accounting Cycle Paper

joyce October 23, 2015

Prepare a 825 word paper explaining the overall accounting cycle at your organization.
Include a description of the people, processes, and systems that are integral to the cycle.

*** If you do not have an organization to write about or do not have access to the information about the accounting cycle then you can write a general paper on the accounting cycle.

Format your paper consistent with APA guidelines.

Communication Concepts in Film

joyce October 23, 2015

Read book “Communication Mosaics” and watch film The Wolf of Wall Street. Then, analyze how do the concepts from the book get showed in this movie. You need to combine specific EXAMPLES from the film with theories and knowledge from the FIRST EIGHT CHAPTERS in the book. Be sure to explain the meaning of these communication terms and relate them to the use in the film and real life.

Genetic disorders and cystic fibrosis

joyce October 23, 2015

My paper must have accredited SCIENTIFIC source, but may use other resources in addition, but you must include scientific research. Introduction to my paper should contain a few sentences about genetics/genetic disorders and the rest should be written about cystic fibrosis. I need 5 pages of written material and the 6th page should contain work cited section (all sources noted. Paper has to be typed double spaced, 12 point font, standard margins, MLA form. In text citation for all direct quotes and ideas (when in doubt cite the work). My paper will be checked for plagiarism by my professor.

Peacekeeping Logistics

joyce October 23, 2015

Note: the instructor need at least 350 words for each topic below and two reference.

1. “Debate this!” Choose the basic concept (self-reliance, lead member, force logistic support group, or civilian contract support) that you believe would prove most effective in establishing logistical support for a UN peacekeeping intervention into Syria. Be prepared to defend your choice.

2. “The game changer ” Explain how the UN’s strategic shift toward public/private partnerships and a multi-dimensional peacekeeping approach is proving a game changer for logistics planning. Identify a partnership that impacts logistics planning considerations.

3. “Bridge over troubled waters ” Assess UN capabilities for rapid deployment by identifying one strength and one challenge or limitation, using a real world example as evidence of each.

4.”Show me the money! ” Evaluate how the activities, procedures, and responsibilities required by the UN for financing logistical support ensure adequate funding and prevent waste, fraud, and abuse. Offer a real world example that demonstrates a challenge in financing logistical support.