Describe Marketing planning process.

In reading one article you have to summerize the models and explain the figures by finding out the disadvantage and advatanage of both models and explain what the arrows (yes and no ) mean in figure 2 and finally show me how these model are complementary to each other

after you done from reading one you should summerize each article from those three article that I’ll upload to you (each one should have its one summary- one page each )and you should explain what is the relation between reading one and the article that you will read..