Points to keep in mind:

• Use simple language ( the easist language you can use, so it should be easy to understand) so please keep it to simple.

• Also USE examples.

• NO interduction and NO conclsuion.
There are 6 questions below.

Question 1: (400 Words)
Little Things Ltd is an Irish company selling wooden toys via a long established website. At the moment, the site is ranking poorly on organic search terms such as ‘wooden toys’, ‘educational toys’, preschool toys’. Advise Little Things on how it can improve its Search Engine Optimisation strategy.

Question 2: (400 Words)
“In reality, conversion modelling is complex” (Chaffey and Ellis – Chadwick, 2012). Using a website that is familiar to you, explain possible conversion goals, and analyse how effectively they are being implemented.

Question 3: (400 Words)
Discuss three different ways that the Internet has changed consumer behaviour.

Question 4: (400 Words)
Explain the most important factors used by Internet search engines to influence organic ssearch rankings (SEO).
Question 5: (400 Words)
Discuss the advantages that the Internet offers in communicating the personality of a brand.
Question 6: (400 Words)
What are the key determinants of the cost per click in a paid search campaign?

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