Discuss legal and ethical implications that could affect the marketing process.

joyce November 12, 2015

TARGET MARKET

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

COMPETITION

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.

PRODUCT/SERVICE FEATURES

Provide a brief overview of the product or service.

  • State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
  • Discuss legal and ethical implications that could affect the marketing process. This will require research.