The research is about talking about the brand Mercedes. The part I need is the last part of the research which is the following:
3.1 What method will help you create a better storytelling? What method is giving you better information of brand equity? Justify your answer.
3.2 Regarding the marketing mix and the strategic point of view, what would you recommend to the brand?
Answer these questions:
3.2.1 Is their positioning correct? Why?
3.2.2 Are they reaching their target? Justify your answer.
3.2.3 What should the brand change of its marketing mix? ( Product, placement, retail, promotion, price, persons, service) How? Why?
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Added on 08.12.2015 16:34
Hello, let me know if the information I provided is clear and enough for you to understand. Thank you!