SWOT (Strengths Weaknesses Opportunities and Threats) analysis is one basic tool used by planners to start a discussion about future goals and policies for a city, neighborhood, corridor, or public space. In a SWOT analysis participants discuss the strengths of the area in question (i.e., what is good about this space), its weaknesses (i.e., what is not so good about this space), its opportunities (i.e., what community needs could this space satisfy), and its threats (i.e., what might keep this space from reaching its full potential). Generally speaking, the first two parts of the analysis are focused within the boundaries of the area in question, and the second two parts are looking at how external forces may positively or negatively affect this area. Traditionally, planners conduct a SWOT analysis in the context of a group meeting so that multiple perspectives and insights can inform the discussion. However, for this assignment, I want you to conduct a personal SWOT analysis of the site you visited for the site description assignment. Using the information gathered during your site visits (and subsequent site visits if necessary), write 8-10 typed, double-spaced pages about the strengths, weaknesses, opportunities, and threats of your site. Imagine that you are preparing a briefing memo for your boss, the local planning director, who is leading a new planning initiative for the site. Your memo should include an introduction that summarizes the major themes of your analysis and a conclusion that makes several, specific recommendations for next steps. Your SWOT analysis must include at least four visual aids that will not count toward your page total. Appropriate visual aids include maps, photographs, and drawings. Each major section of your analysis must include at least two cited references to ideas introduced in the assigned readings.