The aims is design 18 months business plan to how to attract consumers and improve their profit (the business plan need about change some digital things) First Around 200-300 words to introduce Air Asia(low-cost flight) Second, around 1500 words write about STP(Segmentation, Target, positioning), 4P(Price, place, products,promotion) Last, 18months plan including SWOT analysis, marketing: follow AIDAT model(Aware->interest->Desire->Action->Tell)