Book: Judgment in Managerial Decision Making by Max H. Bazerman & Don A. Moore 8th ed.

The question is presented: Why Does Escalation Occur? As you read and think about this question consider the 3 classes of explanation – perceptual biases, judgmental biases, and impression management and address what these mean when we consider quality decisions being made. What effect can this have on the leaders making the decisions, i.e. Bush and Kennedy examples. Finally, what thought about decision making entered your mind when you finished reading this material.